Twitter recently launched their advertising platform to small businesses.
By setting a daily budget and a cost-per-follow for promoted accounts and cost-per-click for promoted tweets, you are able to inexpensively and effectively target Twitter users locally or globally.
In the above how to video, I demonstrate how to set up your Twitter Ads account to begin promoting your music online.
Here is a quick run-down of the steps:
- log in with your Twitter account
- enter your payment information
- choose locations (country, state, province) you wish to target
- for promoted account, set your daily budget and cost-per-follow
- for promoted tweets, set your daily budget, cost-per-click, and choose which Tweets you wish to promote or allow Twitter to choose for you
Twitter Ad Positions – Non-Mobile Web
Twitter Ads – Positions In Mobile App
Notes and Quick Tips
Have a goal, stick to the plan
You must have a game plan.
Do NOT target the entire world and let your money drain away without results.
Determine a primary goal (ex: drive traffic to album buy link) and focus your Promoted Tweets on driving traffic to links where people can purchase your music (Amazon, iTunes, CD Baby, your website).
Change campaigns weekly or monthly if you need to. The important tip here is to not waste money promoting useless Tweets.
Make sure you are putting thought behind what you are promoting and where you are sending the traffic.
Food for thought about Promoted Accounts
When using Promoted Accounts to pay for followers, consider the fact that the majority of Twitter users follow people in hopes to gain a follow back (#teamfollowback ring a bell?).
I guarantee you will pay for followers who will unfollow in a few days when you do not follow back. [If you are someone who follows everyone back, disregard this message.]
Think about this when considering your budget.
If you have a brand new Twitter account, you will want to target locally or regionally (especially if you play shows). This will help you find people to interact with.
If you have hundreds or thousands of followers, the chances of you paying for useless follows will increase significantly. I have already seen this occur on a campaign I recently completed for a hip hop group.
We decided to disable the promoted account feature 2 days into the campaign and focus solely on driving traffic to the music through promoted tweets.
A few things to remember to get the most bang for your buck:
- Include links that matter: your website, album purchase links, youtube video links, features or reviews on blogs
- If you are touring or playing shows regionally, update your location settings daily in order to spend money targeting the area you will be playing your next show. Make sure most of your Promoted Tweets include links to a blog post or event listing including details about the show. Photos of show flyers are fair game.