Instagress was a great tool and helped us build multiple Instagram accounts over the last year or longer, but this valuable service has been shut down (as of April 2017). Instagram has amped up their fight against automation tools so be careful with any services or software that offers to automate likes, following, or comments.
Instagress is a service which allows you to automate activity on your Instagram account. Or multiple accounts if you manage them.
You might remember our previous video covering Boostgram which is the same type of service. However, Boostgram costs $99/month and Instagress only costs $9.99 for 30 days of automation.
Be sure to go through the Instagress Guide for more detailed information about the platform and how to use it properly.
Below are 2 screenshots displaying my IG notifications. I took these screens hours apart while Instagress was running.
The first one was early in the morning when I checked my account for the first time. The second screenshot is a few hours later around lunch time.
Activity on my account has increased 10x or more since implementing automation in my strategy.
The below video will walk you through the Instagress Dashboard as I explain the features, who I am targeting and why.
Instagress allows you to target by:
- Tags (#hashtags),
- Usernames (followers and followings), and
- Locations (as determined by the Photo’s Location Tag NOT the location of the user).
As a reference to the above video, here is a list of options found inside the Instagress Activity Dashboard. You can hover over Question Mark Icons next to each setting inside Instagress for more detailed information.
- Main settings include: Activity Speed, Media Source (tags, locations, usernames), Media Age, Media Type, Minimum Likes Filter, Maximum Likes Filter.
- Advanced Filters include: Minimum comments, maximum comments, user relation filter, user profile, minimum followers, maximum followers, tag + tag, tag+location, tag+username
- Comments: Don’t comment same user and your list of custom comments
- Follow: Follow source, don’t follow same users, don’t follow private users
- Unfollow: unfollow source, unfollow who don’t follow me
- Tags: your list of relevant hashtags
- Locations: list of targeted locations
- Usernames: list of targeted usernames
- Blacklist: you can blacklist users, tags or keywords
- Auto-stop: you can set the software to stop running based on Likes Counter, Comments Counter, Follows Counter, Unfollows Counter, Timer and Stop If No Activity
For more tips and resources related to Instagram, be sure to check out my Instagram for Musicians – Marketing Like A Boss article.
Tips and Notes
Slow, Medium or Fast?
When you first start Instagress, use the Slow setting for the first 2-3 days. Then use Normal for a few days. After a week or two, feel free to use the Fast setting.
If you immediately automate at Normal or Fast speed, it will set flags off with Instagram. Slowly build your account.
Anytime you use automation you want it to seem as natural and organic as possible.
If you are an active/daily Instagrammer, then feel free to begin at the Normal or Fast speeds.
2. Target Audience
The narrower your target(s), the more likely you are to reach the right set of people. Think about your ideal fan, or the personality traits and characteristics of your current fans, to determine which hashtags, @usernames, and locations to target.
Do research first.
Search Instagram to determine popular hashtags. The IG mobile app now opens a drop-down anytime you begin a typing a #hashtag. The drop-down includes a list of popular and related tags as well as how many posts include the tag. This will help you determine which tags are overly saturated, just right, or hardly ever used.
Alternatively, when you Add Tags in Instagress a search box pops up. You can search for a tag like “rockmusic” and Instagress will display a list of tags similar to and related to #rockmusic. The listing will also display how many posts currently include each tag.
Simply click the check box next to each tag you wish to use and click Add Tags. Rinse and repeat.
3. Custom #Tags
Including a custom hashtag with your posts can help you monitor and track your media as well as create a feeling of exclusivity with your fans. For @jedismo I use #BUNKStyle and for UL Sounds we use #ulsounds.
Anytime we search for #BUNKStyle or #ulsounds, we can see all the posts and shares on each social network which include the tag.
If enough people are sharing the post, your #customtag has potential for going viral and/or showing up in Trending topics on the various social networks.
My simple answer is why not?
Instagress simply automates the activities I have been doing manually to try and build my Instagram account. However, Instagress does much more of it without me spending hours tapping on my phone and increasing my chances for serious carpal tunnel syndrome.
Less time spent on Instagram is more time spent creating, booking shows, perfecting your website, or laying out your next music video.
Further, Instagram is a simple and popular app. Especially among younger generations but don’t think the older heads aren’t catching on and loving it. Anything that brings out your inner-photographer is going to be a fun hit.
For more information on IG’s demographics, check this article.
Facebook now offers small businesses the ability to advertisement on Instagram. (FB owns IG, for the uninitiated.) With this said, it is now easier than ever to reach a targeted, proper audience. I will be publishing the results of an FB / IG video campaign soon.
As of right now I am paying $0.001 per video view (15 seconds) on IG and $0.01-0.02 per video view on FB.
In closing, when you are active on the platform Instagram’s algorithms will notice and reward you. The more active you are the more likely your media and your account will appear in “Suggested” or “Trending” areas on Instagram.
On the flip side, if your account just sits there Instagram’s algorithms will notice…and do nothing for you.